Bryan Reimer, Ph.D., is a Research Scientist in the MIT AgeLab and the Associate Director of The New England University Transportation Center at MIT. His research seeks to develop theoretical and applied insight into driver behavior by fusing together traditional psychological methods with big data analytics in computer vision and predictive modeling. His work leverages laboratory experimentation, driving simulation, field testing, and naturalistic study to develop a comprehensive understanding of visual, physiological, behavioral, and overall performance characteristics associated with how drivers respond to the increasing complexity of the modern operating environment. His work aims to find solutions to the next generation of human factors challenges associated with driver attention management, distraction, automation and the use of advanced driver assistance systems to maximize mobility and safety. He is an author on over 200 technical contributions in transportation and related human factors areas and a graduate of the University of Rhode Island with a B.S. in Industrial Engineering, an M.S. in Manufacturing Engineering and a Ph.D. in Industrial and Manufacturing Engineering.