Breakout 1: Market Acceptance and Demand: Data Capture and Analysis Techniques to Examine Behavioral

Breakout 1: Research To Examine Behavioral Responses to AVs

Tuesday and Wednesday, July 11 & 12, 1:30 PM – 5:30 PM
Yosemite C

Organizers:

  • Johanna Zmud, Texas A&M Transportation Institute
  • Yoram Shiftan, Technion
  • Chandra Bhat, University of Texas at Austin Center for Transportation Research
  • Ram Pendyala, Arizona State University
  • Kristin Kolodge, J.D. Power and Associates
  • Barbara Lenz, German Aerospace Center, DLR
  • Maren Outwater, Resource Systems Group
  • Joan Walker, University of California, Berkeley
  • Liaison: Don MacKenzie, University of Washington

Session Information

Description: The goal of the session is to identify research needs and develop research approaches (both quantitative and qualitative) for gaining deep insight on behavioral responses to AVs in three priority areas: (1) vehicle ownership and use choices, (2) land use choices, where people choose to live and work, and (3) activity and travel choices, what people do, how often, how they get there. End Product: A synthesis document describing a 3-5 year “research roadmap” of behavioral studies that identifies priority areas of research and associated research questions, and outlines “best practice” research approaches to obtain deep behavioral insights and address questions of interest.

Tuesday 1:30 PM – 2:30 PM Overviews of Research Priorities
Moderator – Johanna Zmud, Texas A&M Transportation Institute

Short presentations will introduce three priority areas’ research questions and rationale for their selection, and discuss research methods/considerations revolving around the questions. A presentation on Value of Time is included because it is an important topic with significant implications for land use choices and activity/travel choices.

Vehicle Ownership and Use

  • Johanna Zmud, Texas A&M Transportation Institute
  • Barbara Lenz, German Aerospace Center, DLR

Land Use Choices

  • Eric Miller, University of Toronto
  • Yoram Shiftan, Technion

Activity/Travel Choices

  • Chandra Bhat, University of Texas at Austin Center for Transportation Research
  • Mark Bradley, RSG

Value of Time

  • Pat Mokhtarian, Georgia Tech
  • Ram Pendyala, Arizona State University

Tuesday 3:00 PM – 5:30 PM Small Breakout Groups
The planning committee is assuming 6-9 small groups will focus on each research topic in terms of research approaches and needs.

Vehicle Ownership and Use
Facilitators – Yoram Shiftan, Technion, and Barbara Lenz, German Aerospace Center

Focusing on question: How and at what rate will fully autonomous vehicles be adopted?

Land Use Choices
Facilitators – Eric Miller, University of Toronto and Johanna Zmud, Texas A&M Transportation Institute

Focusing on question: Where will people live and work with fully autonomous vehicles?

Activity/Travel Choices
Facilitators – Chandra Bhat, University of Texas at Austin Center for Transportation Research and Mark Bradely, RSG

Focusing on question: How do daily activity/travel patterns change (activities, schedules, departure time, modes, destinations, with whom) with fully autonomous vehicles?

Wednesday 1:30 PM – 2:30 PM Small Breakout Groups
Each small group (from Tuesday) finalizes findings/ recommendations.

Wednesday 2:30 PM – 3:30 PM Small Breakout Groups Aggregated by Research Topic
The groups working on same research topic compare/contrast/synthesize their findings on research approach and needs.

Wednesday 4:00 PM – 4:45 PM Report Out by Research Topic
Three reports to entire group (1 for each research topic) of consolidated findings (outline of research approach and description of prioritized research needs)

Wednesday 4:45 PM – 5:30 PM Wrap-Up
Discussion of strategy for next steps in development of multi-year research roadmap

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