Breakout #16

Breakout Session #16

Aftermarket Systems (ADAS-Related)

Wednesday, July 20, 2016

Room: Continental 8


  • Chris Borroni-Bird, vice president, Strategic Development, Qualcomm Technologies Incorporated
  • Jim Misener, director, Technical Standards, Qualcomm Technologies Incorporated
  • Shawn Kimmel, lead technologist, Booz Allen Hamilton


The goal of the session is to better understand the role that aftermarket systems may play in accelerating the deployment of automated vehicles. Aftermarket systems can accelerate deployment of automated vehicles while providing safety benefits with a viable business model. Examples of aftermarket systems may include those that provide collision avoidance warnings, train computer vision algorithms, or transmit and receive V2V messages.

The session will bring together speakers from Silicon Valley startups, established Tier 1 suppliers, commercial fleet operators and the DOT to discuss the benefits and challenges associated with aftermarket system deployment. Consideration will be given to the business model as well, since aftermarket systems cannot expect to be mandated by government.


1:30 – 2:50 p.m.: Presentations

  • Return of the Aftermarket
    • Roger Lanctot, Associate Director, Global Automotive Practice, Strategy Analytics
  • Aftermarket Truck Platooning and Automation
    • Steve Boyd, Co-founder & VP External Affairs, Peloton Technology
  • The Utility, Economics and Business Models for Aftermarket ADAS Today and in the Near Future
    • Chris Brogan, Chairman, AssureNet
  • Driving Behavior Detection Technology for ADAS/AD and its application for smarter mobility
    • Hiro Onoda, SVP Denso International America, Inc. (Silicon Valley Innovation Center)

2:50 – 3:30 p.m.: Break

3:30 – 4:30 pm

  • The future of urban mobility is not automomy, it's ACES (autonomous--connected--electrified--shared)
    • Stefan Heck, CEO, Nauto
  • The Fleet Operator’s Perspective on Retrofitting Aftermarket ADAS technologies
    • Scott Perry, VP, Supply Management & Global Fuel Products, Ryder Fleet Management Solutions
  • Role of V2X based Aftermarket Safety Devices (ASD) in Smart Cities
    • Paul Sakamoto, COO, Savari

4:30 – 5:30 p.m.: Panel Session

  • Moderated by Roger Lanctot
    Panelists: Stefan Heck, Steve Boyd, Chris Brogan, Scott Perry, Paul Sakamoto

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