Enterprise Solutions Series

Tuesday and Wednesday, July 10 and 11 ǀ 1:30 PM – 5:30 PM

***PLEASE NOTE: MEDIA MAY ATTEND THE ENTERPRISE SOLUTIONS SERIES***

Room: Continental 3

This session gives symposium benefactors and exhibitors the opportunity to present on the latest technology developments, partnership opportunities and other happenings in the industry. Attendees will hear from the companies and organizations shaping the future of transportation.

Tuesday, July 10

Session chaired by Corey Clothier, AV BD Strategist, Me3

1:30 PM – 2:00 PM For AV Technologies: All Roads Lead to Plastics

Gina Oliver, Senior Director, Automotive, Plastics Division, American Chemistry Council

Getting to know the unique technology benefits, value and necessity of plastic & polymer composite materials for AV deployment; developing innovative technology solution partnerships with AV industry; Launching of our roadmap with the ACES community – working together creating the best solutions to make AV tech visions become reality and working together to identify the unlimited opportunities for innovative solutions that are uniquely made possible with plastic and polymer composites.

2:00 PM – 2:30 PM Filtering Out the Noise: Today’s Performance Requirements for Automotive LiDAR

John Eggert, Director, Automated Sales & Marketing, Velodyne

In the pursuit of an automotive LiDAR industry estimated to be worth at least $20 billion dollars, there are many companies promising technological breakthroughs in the future. However the AV industry is already in motion. In this talk, we will go beyond the theoretical and focus on the actual key use cases and performance standards required by the developers of autonomous vehicle technology to bring L3 to L5 vehicles to market today.

2:30 PM – 3:00 PM Insurance and Risk Management Issues Faced by Startups

Maureen Brown, Vice President - Underwriting and Operations Lead, Munich RE

How do startups look for an agent/broker? What type of data should they have available when meeting with agent/broker? Why is it so important to have the right agent/broker? How can the right insurance partner help the startup with their business?

3:00 PM – 3:30 PM BREAK
3:30 PM – 4:00 PM Update on Autonomous and Connected Drive Infrastructure in Germany
Markus Hempel, Senior Manager, Mechanical & Electronic Technologies, GTAI


To exploit the potential inherent in automated driving, the Federal Ministry of Transport and Digital Infrastructure has established the “Automated Driving” Round Table. The parties involved (federal ministries, federal government authorities, federal states, industry associations, technical inspection organizations, user associations, the insurance industry and relevant research establishments) are engaged in interdisciplinary activities to develop a German position on a number of legal, technical and scientific issues. I will therefore at first introduce facts & figures and trends on the automotive industry and afterwards focus on the trend of automated and autonomous driving. I will highlight the three designated test fields located in Bavaria, Baden-Württemberg and Lower-Saxony, which have the following goals: 1) Testing of technologies and services; 2) Strong regional integration of and scientific support in the fields of mobility, automated vehicles and ICT; 3) Simplifying access to key technologies for companies, in particular for start-ups and SME; 4) Connecting car and ICT industry and; 5) Transfer of concepts to other regions.

Operational fields will be: Vehicles and infrastructure, business models & mobility concepts, legal aspects, social acceptance. Application areas: Automated commercial vehicles, automated passenger cars, services. To conclude I will present possibilities for international companies on how to participate in these test fields.

4:00 PM – 4:30 PM The Emerging Role of State and Local Governments in Regulating Autonomous Vehicles
William Malley, Partner, Perkins Coie

Traditionally, State and local governments have taken the lead role in regulating motor vehicle usage, including the registration of vehicles, the licensing of drivers, and the adoption and enforcement of “rules of the road,” while the federal government’s regulatory role has focused on setting safety and environmental standards for the motor vehicle itself. With the emergence of autonomous vehicles, the distinction between “the vehicle” and “the driver” will be eroded and ultimately may disappear, potentially broadening the scope of the federal government’s regulatory domain. This presentation will focus on a fundamental question: Over the long term, as the federal role evolves, what will become the “new normal” for State and local governments in regulating road usage?

4:30 PM – 5:00 PM Autonomous-grade ADAS for Today’s Vehicles

Angus Pacala, CEO/Co-Founder, Ouster

OEMs are racing to create autonomous-grade - level 2, level 3 and beyond - features for their vehicles. However, tradeoffs exist when choosing sensor architectures that often go undiscussed. This session will review available technology choices and pathways and attempt to answer the question - what practical LIDAR specs for ADAS will be available by 2020 and what tradeoffs should OEMs make to enable safe and performant ADAS features?

5:00 PM – 5:30 PM Future Mobility: Incorporating Intelligent Infrastructure

Dr. Bastian Zydek, Head of Technical Project Management, Systems & Technology, Chassis & Safety Division, Continental Automotive

In the ‘Future Mobility: Incorporating Intelligent Infrastructure’ presentation, Continental’s Dr. Zydek will discuss how the future of mobility with a new duality will lead to seamless mobility. Additionally it will address reaching Continental’s Vision Zero by incorporating Intelligent Intersections into road infrastructure.

A main concern of consumers worldwide when discussing automated driving is the unknown. With Continental’s technology, highly automated and self-driving vehicles will enable seamless mobility for the end-user. Highly automated vehicles will primarily be privately-owned and are best for highway scenarios at all speeds up to 130 kph for long-to-mid-range commutes. Self-driving vehicles will be used to provide a service for mid- to short-range commutes and are best for city infrastructures with remote fleet management. Such vehicles will be publicly-shared, self-driving vehicles which arrive upon the consumer’s call, and drop them off directly in front of the specified. This new duality in the future of mobility will address many current concerns, including Continental’s Vision Zero: zero accidents and zero deaths. 

   

Wednesday, July 11

1:30 PM – 2:00 PM Achieving Mass Commercialization: What will it take for autonomous driving to go mainstream?

Aditya Srinivasan, General Manager, North America, Innoviz Technology 

Fully autonomous vehicles are coming in the not-so-distant future, and it won’t be long before self-driving cars are available to everyone. But what will it take for autonomous driving to go mainstream? What technology is necessary to make it happen? How can the industry make prices reasonable for the masses? What obstacles stand in our way, and how can we overcome them? In this session, Innoviz's General Manager to North America, Mr. Aditya Srinivasan will answer these questions as others as he presents a road-map for achieving mass commercialization of autonomous vehicles. 

2:00 PM – 2:30 PM Mobility as a Service - Challenges and Opportunities in Cities 
Joseph Lubliner, Business Development Manager, PTV Group


Mobility as a Service - Challenges and Opportunities in cities will discuss why and how cities and fleet/TNC operators can plan and operate their mobility services or on-demand mobility in most reliable way. 

2:30 PM – 3:00 PM iCON Radar – “Seeing” Radar the Magna way
Helmut Woodrich, Product Line Director- Ranging, Magna Electronics

Military radar is something that tracks aircraft and guides weapons – but it’s so much more to the innovative minds at Magna.

We’ve taken military radar and “auto-qualified” it, readying the technology for automotive use. Our High-Definition ICON is setting a new standard in sophisticated automotive radar. This new Magna technology will become the “eyes” of self-driving vehicles, fundamentally changing the function of cars and how we use them.
It’s the latest example of our expertise in vision-based technology as the steady advance of driver-assistance systems and autonomous cars changes the way we think about transportation.
High-Definition ICON, derived from advanced technology, extends the boundaries of perception and provides a critical component for the cars of the future.

This technology helps the driver and the vehicle to “see” the road ahead and be able to anticipate – and not just in terms of distance.

3:00 PM – 3:30 PM BREAK
3:30 PM – 4:00 PM

The Platform for Autonomy
Paul Perrone, Founder & CEO, Perrone Robotics

The advent of powerful processors, sensors, and intelligent controllers have brought autonomy within reach for many solutions - even the apex challenge of Level 4/5 driving. This is effectively the next technology wave where robotics, mobility, and IoT combine to transform society in ways long dreamed of. However, a core requirement for any technology wave is a common, extensible platform - and at Perrone Robotics we believe we have just that platform. Our MAX product, is a novel, highly configurable, and adaptable software platform for autonomous mobility of every size and shape. A solution developed for an automobile can be redeployed onto a massive mining truck and redeployed on a personal robot through re-configuration only. No code changes required. Change OS's or HW? No problem. Plus, the option to run in either soft or hard-real-time, again with minimal changes. This wave needs a platform; we suggest that MAX is that platform.

4:00 PM – 4:30 PM When Autonomous Vehicles Go into the Wild, Will High Definition Mapping be Enough to Keep Them on Course?

Will Tompkinson, Lead Consultant, Insightful Dimensions 
Steve Cooper, VP Sales, Phase One Industrial

High Definition (HD) Maps are critical to the operation of autonomous and self-driving vehicles. HD Map products differ significantly from any other type of topographic or road mapping. The methods for creating and updating HD Maps are both lengthy and expensive. While autonomous vehicle technology develops, creation of HD Maps has been limited to specific classes of road, select cities and regions of the world. Since the HD Map is such a necessity to the safe operation of an autonomous vehicle, the business cases that are initially likely to be most successful are those related to operation of self-driving fleets along specific predefined routes.

The presentation will discuss how revisiting the benefits of aerial mapping means that there an opportunity to exploit tried and tested mapping technologies to expedite business cases and increase the breadth of benefits brought be autonomous vehicles. 

4:30 PM – 5:00 PM Taking Transportation to the Third Dimension

Arya Rohani, Chief Technology Strategist, Stantec

Traffic congestion directly impacts our quality of life, health, and economic vitality. While innovative "ground level" technologies and business models are being developed to create options, they still depend on two-dimensional modes of travel using existing streets, highways and transit networks. As professionals we must recognize that by continuing down this path we miss out on the opportunity of expanding into the third dimension. On-demand air mobility services offer an exciting new option that we all must prepare for. The presentation will offer a high level overview of on-demand aviation and key planning and integration considerations.

5:00 PM – 5:30 PM

Details coming soon!